However, before applying any marketing strategy on your Instagram profile, the fundamental key is to have a stunning profile, which means a consistent and high-quality profile.
Building a coherent profile is the most crucial stage, you will have to choose a specific theme for building your professional profile, for example, I chose “Italian and Chinese Food” for my Instagram food account @diettao since I am familiar with both culture, therefore, all my posts are all highly focused on these two types of cuisine.
After choosing a theme, you will have to start taking good quality pictures. Don’t worry, I’m not asking you to take a professional photography class, all I did for my profile is all done by mu phone, so now I’m going to tell you my secret weapons-
Price- Basic; Free/ Premium; 21.99€ per year Instagram
VSCO is the most used filer app on Instagram, it even has it ‘s own hashtag to feature #VSCO the posts. The basic users have 10 awesome filters that will make your photo looks they were captured by a professional camera, while the premium users have full access to nearly 200 kinds of filters along with video editing tools. My favorite part is the VSCO creative community, no matter you are a basic or premium user, you can search for inspirations and creativities inside the community.
Price- Basic; Free/ Premium; 107.88€ per year Instagram
Canva is a lifesaver for those who running out of ideas or inspirations for Instagram posts or stories, with its rich customizable templates, you may create eye-catching graphics and designs just in a few minutes, t provides a great range of design elements which includes brand’s logo, fonts, and graphics. Since Canva is also available on Web, it is not limited just for
Instagram use, you may use Canva for creating create gifts cards, menu, posters, flyers…etc. As being a premium user, it benefits you a shorter and quicker solution to online marketing graphic design which helps you create an authentic content to inspire your followers.
Price – Free Instagram
Snapseed is a photo-editing application produced by Nik software, now owned by Google. Like any other photo-editing apps, Snapseed has a great number of filters and effects, yet it is famous for having lots of tools which are similar to Photoshop. In another word, an easier and quicker way to Photoshop your pictures without using a computer or taking a course on how to use Photoshop. I will definitely suggest this app to you if you are a photo-editing beginner.
Price – Basic; Free/ Premium; 4.99€ per month Instagram
Yes, Adobe Lightroom and Photoshop have both launched the mobile version too!! If you are an adobe user like me, you will love the mobile version of Lightroom, it is super user friendly and contains the same tools and effects as Lightroom Classic. It allows you to synchronize any collections on your Adobe’s servers, therefore, you may also use it as your digital portfolio to present your works to people. It is also really convenient for those used to take pictures by their phones, with Lightroom mobile it can be set
automatically import your taken photos, what’s more, once you finish editing your photo, you may share directly on Instagram.
Price- Basic; Free/ Premium; 149.99 € per year
Now you have all your photos are set, then you start thinking about the layout on Instagram, what about that? Don’t worry, here comes Preview, the best Instagram preview app to solve your problem. It’s really simple and useful, all you have to do is to import all your photos and videos and start scheduling them to get a better and consistent feed before you even post them on Instagram. This app also provides some filters for basic users. If you become a premium user, you can write the post caption and hashtags by using Previews’ suggesting hashtags, however, hashtags are one of the most important Instagram strategies, therefore, I will leave it until my next article which will dedicate to Instagram strategy- HOW TO GROW MY INSTAGRAM ORGANICALLY.
See you all next time!
■ Instagram ►