But it’s not as easy as it may seem, behind every virtual character there is a big group of 3D-artists, working on every little detail to make them look as real as possible.
The image of these models consists of the basic qualities, that according to the developers one must have in order to be liked by the public audience.
Even though the characters are virtual, the money they make are more than real.
For example, pop-idol Hachune Miku, whose voice was programmed by Yamaha Corporation makes around $300k per concert.
Who are the most popular virtual influencers in the world?
Followers: 1,8 m
The virtual influencers have emerged in 2016, when LA based Brud has opened the Lil Miquela account on Instagram. At the moment she is the most popular character and is collaborating both with streetwear and high-end brands. Apart that she has released couple of tracks and has a YouTube channel with more than 8,4 views. Lil Miquela is also one of the most influential “people” according to Time magazine 2019.
She is 19 and is already working with the brands like Versace, Valentino and Dior, being one of the fastest growing influencers.
Her nickname come from “ima”, which means “now” in Japanese. Imma is working with the brands like Valentino, Hermes and Tiffany and Co. The interesting fact is that 35% of her followers are from Brasil and only 15% are from Japan.
The data shows that the collaboration with virtual influencer is much more effective that with the real people. The brands can be sure that there will be no unexpected circumstances, there is no travel expense and all the deadlines will be respected.
On the other hand, virtual influencer costs more than the usual one. For example, one post by Cade Harper costs $2k.
Wonder how long this wow-effect will last… What are your bets?