Advertising is a part of our daily life. Whenever you go, whatever you to it will be right there waiting for you.
People nowadays can advertise anywhere. However it does not mean that what was considered great yesterday, will still be as amazing today.
What were those famous great advertisings that made the whole globe hold its breath in admiration and the brands enjoy the effects in cash?
APPLE: Get a Mac (2006)
Considering all the buzz around the new IOS 13 we are just obliged to start with the marketing and advertising genius, Apple.
While there have been many winning Apple campaigns, this one was one of the best. This video is just one of a series of iterations of this campaign, and the Mac vs. PC debate ended up being one of the most successful campaigns ever for Apple. The company experienced 42% market share growth in its first year with its help.
Google: Year in Search (2009)
This may not be the most popular or the most successful advertising ever but it’s definitely one of the most impressive ones.
In fact, it’s so good you forget it’s advertising and that one fact already makes it special.
Year in Search began in 2009 as “Zeitgeist,” a written report of the public’s most common Google searches over the previous 12 months. The following year, Google adapted it for a three-minute video. Since then, it’s been a bold, yearly reminder of how much we depend on Google for information on the news and events that give the entire world pause.
Old Spice: The Man Your Man Could Smell Like (2010)
The very first part of Old Spice’s “The Man Your Man Could Smell Like” campaign, created by Wieden + Kennedy and launched in February 2010, was simply brilliant. It became a viral success practically overnight.
That video has over 56 million views as of today.
In June 2010, Old Spice followed up with a second commercial featuring the same actor, Isaiah Mustafa, who quickly became “Old Spice Guy”. The commercial led to an interactive video campaign in which Mustafa responded to fans’ comments on Facebook, Twitter, and other social media websites with short, personalized videos.
In about two days, the company had churned out 186 video responses featuring Mustafa responding to fans online. These videos saw almost 11 million views, and Old Spice gained about 29,000 Facebook fans and 58,000 new Twitter followers.
Gillette: The Best a Man Can Be (2019)
The most touching, sensitive and important ad of the year award goes to Gilette, “The Best a Man Can Be” campaign.
The razors giant decided to address the issue of toxic masculinity which let a stormy reaction on social media and across the ad industry.
The ad follows the experiences of men, from their subjection to playground bullying and later life catcalling, in a move to tackle the toxic culture of machismo that permeates modern society.
Love it or hate it advertising will stay in our lives in different shapes and forms, getting more and more clever. So, why not it make it meaningful, funny or impactful as in the examples above.
What’s your favourite ad ever?